Ambition
Eureko has a clear ambition: to be the most trusted insurer. It is a high ambition but the foundations are already in place. Started in 1811 as a cooperative to provide mutual insurance at a reasonable premium, in 2010, nothing has changed. Eureko today is customer driven and result oriented. We work to a stakeholder model – customers, (distribution) partners, employees and shareholders, with customers first among equals. And we form an integral part of, and have a responsibility to, the communities in which we operate. Trust has to be earned. Customers must feel and be well insured. So we must strive to create innovative, transparent solutions that customers understand and that meet their needs. We strive for sustainable growth and above-average performance
to create value for customers but also to generate an appropriate return to shareholders. We strive to employ the most committed and customer-focused people. We work with (distribution) partners who recognise their own interests in who we are as an organisation. We strive to ensure that our cooperative shareholders recognise and share the values that drive our ambition. By incorporating the interests of all stakeholders into how we work, value is ultimately created for all.